About Scaler

Backed by Sequoia and Tiger Global, Scaler is one of India's leading ed-tech and upskilling firms that aims to solve the tech talent gap worldwide, starting with India. The curriculum trains students (in their 1st/2nd/3rd year of college) and also working professionals (with 1-6 years of work experience) through intensive, live classes, teaching them the basics of computer science and also making them job-ready. In the last 12 months alone, Scaler has placed more students in Amazon than all IITs combined.

About the role - Art Director (Paid) at Scaler

We are looking for an Art Director for the paid team who will play an active role in shaping our brand narrative and shall help us take our brand to the next level! The Art Director will help in translating business/marketing problems into compelling visual content/narrative, which connects with the end user and drives them to take action. They will be responsible in taking an active role in grooming the team and nurture a collaborative and productive atmosphere. This role requires you to be excellent at understanding consumer insights, translating those to industry leading creative outputs (across ads meant for paid media communications, video, and other visual outputs) and stitching them together into campaigns that help the brand achieve its marketing objective.

Preferred Experience

• 1-2years years of demonstrated impact in a similar role at a startup, leading brand/creative agency, or digital-first media agency;
• Should have experience working on extensive Digital Media or Integrated (360degree Campaigns)
• Should be adept in ad-design, visual media, UI/UX Design, and a keen interest in marketing, Working knowledge of HTML Design will be an added advantage
• Good grasp of designing softwares (Adobe Suite, Corel Draw, and others), design principles and a knowledge of editing suites will be a plus
• Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus

Key Responsibilities:

• Creative
  • Work closely with the Marketing Team Product and Performance, Brand team, and Business team to effectively transform creative briefs into high performing concept-driven campaigns.
  • Groom and mentor juniors; motivate and help them understand their role within the team and their contribution to the larger goal.
  • Conceptualize and render raw ideas into compelling creative outputs across various visual formats, including but not limited to Print, Static, GIFs, Video, etc.
  • Adapt concepts for the various visual media distribution.
  • Partner with your copy counterparts in developing and maintaining a cohesive tone across all communication featuring the brand.
  • Create visuals/campaigns which generate audience response and create resonance for the brand through all creative outputs.
  • Create and maintain an easily accessible repository of creative assets, raw files, and other useful links and implement the same amongst your peers.
• Collaborative
  • Work with a cross-functional team of graphic designers, media and marketing managers to develop cutting edge creative outputs within expected timelines

Must-Have Mindsets and Skillsets:

• Skillsets
  • Excellent track record- Track record of business impact through creative outputs
  • Idea generation ability basis consumer insights - Granular understanding of customers and the ability to generate fresh ideas to wow them
  • Creative muscle of transforming raw ideas into compelling creative content - Ability to conceptualize and render raw ideas into compelling creative outputs. Impeccable skills across copy and a mastery of language.
  • An innate understanding of the Audience - A natural ability to understand who the audience is and develop and conceptualize ideas to cater to their needs
  • The Ability To Hustle - Ability to work in a fast-paced, dynamic, and often ambiguous environment where multitasking and prioritizing is highly essential
  • Detail-orientation - Ability to critically analyse problems and solutions in-depth, with an eye for zero-defect outputs
• Mindsets
  • Tolerance for ambiguity- which translates to a get it done rather than wait-for-perfection approach
  • Bias to own, hustle and deliver- meaning proactively taking the lead with new initiatives, by default
  • Obsession with process excellence- Being independent and detailed with all inputs and outputs
  • Caring and inspirational teammate- which translates to bringing the best out of every colleague, always

Why Scaler

• Empowering role: You get a front-row seat to a high-growth, fast-paced B2C+B2B business in a role that expects you to learn and contribute specifically in high-impact initiatives critical to our trajectory
• Distinctive team: Our team is an inspiration powerhouse built with the best of Facebook, Google, Twitter, McKinsey, BCG, Sequoia Capital, Bain Capital and Hotstar to name a few
• Unicorn trajectory: Unlike 99% of startups, we believe in sustainable growth. No wonder, we are profitable and on course to be a unicorn in the next 24-36 months
• Marquee investors: Our investors are marquee firms such as Sequoia Capital (Investors in Google, Apple, and Cisco) and Tiger Global (major investor in Flipkart). We are also backed by the Singapore govt along with other strategic angel investors
• Culture of a caring meritocracy with great perks: A caring meritocracy built by inspirational leaders; free food, health insurance and an ultra-chic office space
• Market-leading compensation: If we like you, we will make sure you like our offer